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Market Leadership

Definition: More than the size of the company and its market share, the Market leadership is related to the capability to:

  • Drive the decisions along the supply chain.
  • Lead the good practices in a given market.

Comments: Key Drivers to Market Leadership

  • Anticipate on deep market needs and Focus on key targets
  • Manage the key requirements of specifications and vendors lists
  • Align resources across the company and Perform in execution

In practice it means to

  • Identify your core know-how on Supply side,
  • Define the leads to build the Market leadership Demand side,
  • Adjust all levels (Strategic, Tactical, Operational) on Supply side to match with the Demand side.


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